luxury watches



You don't buy a Swiss watch to tell the time, one of the industry's leading makers says.

"We do not sell time. If you want the time you have a phone or a smartwatch," says Antonio Seward, of pre-eminent Swiss watchmaker Audemars Piguet.


Read more: http://www.executivestyle.com.au/luxury-watchmaker-audemars-piguet-you-dont-buy-a-swiss-watch-to-tell-the-time-gmvv76#ixzz48q0QBquS 

Well to better explained it...in my own words...we all know watches tell time....but  people have duplicate this function in many form and technology have easily overcome what used to be such a complex way to tell time (during the olden era) to something mere common

so what makes luxury watches so expensive can derived from many factors....from my perpective




origins


well made in swiss has been the sought after or ideal location for watches to be made and it give more values as swiss are known for their watch and 'stamp of geneva ' etc 

brand values

I belive that in all brands from watches to jewellry to service who uphold their values as a companies to the customer give customer a sense of security and stability and able to trust that the product / service that is produce are made in excellence quality and remain evergreen and represent the brand . brand that has strong research or brand that produce new kind of material like hublot ( king gold)



Craftsmanship

the whole reason why luxury watches are expensive is they are not easily made and it take a skilled craftsmanship to assembled piece by piece with patience and every parts are made in certain shapes and requirement to be produce. skills like this take years to build and it only get better over the years....which is something not easily duplicated and you are paying for the skill set that is diminishing over the years ( handmade) as technology has replaced many skill worker there always some value when it is made by a human touch.
  



Mechanism 


mechanical watch is a watch that uses a mechanical mechanism to measure the passage of time, as opposed to modern quartz watches which function electronically. It is driven by a spring (called a mainspring) which must be wound periodically are now mostly a high-end product, purchased for aesthetic reasons, appreciation of their fine craftsmanship,[2] or as a status symbol.[2]

taken from wiki

Complication

Additional functions on a watch besides the basic timekeeping ones are traditionally called complications. Mechanical watches may have these complications:
  • Automatic winding or self-winding—in order to eliminate the need to wind the watch, this device winds the watch's mainspring automatically using the natural motions of the wrist, with a rotating-weight mechanism.
  • Calendar—displays the date, and often the weekday, month, and year. Simple calendar watches do not account for the different lengths of the months, requiring the user to reset the date 5 times a year, but perpetual calendar watches account for this, and even leap years.[6] An annual calendar does not make the leap year adjustment, and treats February as a 30-day month, so the date must be reset on March 1 every year when it incorrectly says February 29 or 30.
  • Alarm—a bell or buzzer that can be set to go off at a given time.
  • Chronograph—a watch with additional stopwatch functions. Buttons on the case start and stop the second hand and reset it to zero, and usually several subdials display the elapsed time in larger units.
  • Hacking feature—found on military watches, a mechanism that stops the second hand while the watch is being set. This enables watches to be synchronized to the precise second. This is now a very common feature on many watches.
  • Moon phase dial—shows the phase of the moon with a moon face on a rotating disk.
  • Wind indicator or power reserve indicator—mostly found on automatic watches, a subdial that shows how much power is left in the mainspring, usually in terms of hours left to run.
  • Repeater—a watch that chimes the hours audibly at the press of a button. This rare complication was originally used before artificial lighting to check what time it was in the dark. These complex mechanisms are now only found as novelties in extremely expensive luxury watches.
  • Tourbillon—this expensive feature was originally designed to make the watch more accurate, but is now simply a demonstration of watchmaking virtuosity. In an ordinary watch the balance wheel oscillates at different rates, because of gravitational bias, when the watch is in different positions, causing inaccuracy. In a tourbillon, the balance wheel is mounted in a rotating cage so that it will experience all positions equally. The mechanism is usually exposed on the face to show it off.


when a person purchase a automatic watch with certain complication and fine craftsmanship for social status or other reason . understanding human nature we tend to judge people base on how they dress and how the look before we engage in communication or getting to know someone...we can automatically interpret people who understand watches or just by seeing the aesthetic design of one watches when a person wearing it and carry it  we are able  to give the person of a certain image in our mind that he is of a certain status .....or a person who appreciate the value of craftsmanship....whether he is bad or good person it is up to his character and attitude....




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